June 15, 2010
The Limited Launches Bridal Wear
The Limited is the latest clothier to jump aboard the bridal wear bandwagon with their new collection debuting earlier this month.
Along with Anthropologie and J. Crew, The Limited will be offering a small collection of web-exclusive wedding wear which currently only includes two bridal gowns and two bridesmaids dresses. Both wedding gowns retail for $300, with the bridesmaid’s dresses available for a mere $90 a pop.
Elliot Staples, VP of design, said of the collection, “Our customers are always telling us that they wear our dresses to weddings so this was a natural progression. We’re keeping the aesthetic the same — clean, classic, and feminine — but now we’re able to capture a new part of the same customer’s life [her wedding day].”
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